PR Opportunities

Several PR opportunities are available before GTEC 2011 and during the event that will help maximize your company's exposure. All of the following services are included at no charge for GTEC exhibitors.

• Media List Access
• We're Writing a Press Release About You
• Media Briefing Space and Hours
• Press Kit Materials
• Encourage Your Press/Analyst Contacts to Register
• PR Strategy and Counsel
• Press Release Guidelines
• Newswire Service: CNW Group
• Public Relations Contact

The Media List

Information on how to download the media list of all pre-registered press, analysts and bloggers who will be attending GTEC 2011 will be available beginning September 16th in the Exhibitor Portal. This database will be updated on a weekly basis and made available until the event, with the final media attendee list uploaded following the conclusion of the event.

**PLEASE NOTE:
The media list is *only* available through the Exhibitor Portal and PR agencies or other third parties will need to work directly with their client to secure access information to the portal in order to download the list.

We’re Writing a Press Release About You

Thank you to all exhibitors who provided a submission for inclusion in the official GTEC exhibitor announcements release. The opportunity to participate has now passed. Please look for this release to cross the wire on Monday, October 10.

Media Room Hours and Briefing Space

There will be a Media Room onsite available for use by exhibitors to conduct their interviews with attending media. Space is available on a first-come, first-serve basis onsite. Please note: the Media Room may only be used by registered press, analysts and bloggers and exhibitors when accompanied by a member of the media. For each meeting, one attendee must be registered as media (journalist/analyst/blogger) and the other must be a registered exhibitor.

The Media Room is located in Room 101 and will be open during the following hours:

Your Press Kits

There will be a space available for exhibitors to leave their press kit materials in the Media Room beginning the first day of the event, October 17th, 2011. We encourage you to be original with your press kit materials - CD's, jump drives and other creative company information is always appreciated.

Encourage Your Press/Analyst Contacts to Register

If you would like to encourage any of your regular press or analyst contacts to register for GTEC 2011, you can direct them to our media registration site, which is available on the Press Centre page.

PR Strategy and Counsel

The GTEC 2011 PR team is available to assist you with any questions or issues you may have regarding your PR outreach strategy before or during the event, including tips on contacting press and analysts, as well as PR advice based on industry events and topics at GTEC that will be of interest to your company. Contact GTEC PR Manager, Joylyn Tanner at jtanner@techweb.com.

An additional resource for some general PR tips is this blog post.

Press Release Guidelines

GTEC owns its brands and content and must approve any third party use of its brands and content. If you plan to write a press release about your exhibitor announcement, sponsorship, or other activities around the event, please follow these guidelines:

• Event boilerplate should be included in the press release (see boilerplate below).
• The date and location of the event should be included in the first paragraph: GTEC 2011 is happening October 17-20 at the Ottawa Convention Centre.
• If you would like to include a quote from GTEC General Manager, Lenny Heymann, send your release and suggested quote for review and approval to GTEC PR Manager, Joylyn Tanner at jtanner@techweb.com . Please allow 24-48 hours turnaround time.

GTEC Boilerplate
About GTEC
GTEC, the Government Technology Exhibition and Conference, is now in its 19th year and is produced in Ottawa by UBM TechWeb. The event includes a professional development conference, a major exhibition, the Distinction Awards Gala and an international delegates program. Over the past five years, GTEC has explored "Government 2.0" as a way for governments to integrate Web 2.0 technologies into their service transformation efforts. More information on GTEC can be found at www.gtec.ca.

Try our Official Newswire service: CNW Group

CNW Group, the official news distributor of GTEC 2011, is Canada's leading newswire provider, offering bilingual service and expansive networks that reach key media and market points locally, nationally and globally. CNW is the only newswire using XHTML, a technological advancement to ensure all of your multimedia assets enhancing your communication are delivered to online sites with your text ready for publishing. If you are planning to distribute a news release and are interested in using CNW Group, GTEC exhibitors will receive a special discounted rate with reference to “GTEC Canada Offer” when submitting the news release. Please contact info@newswire.ca or 1-877-269-7890 for more information. CNW Group is a sister company to PR Newswire and more information is available online at: http://www.newswire.ca/en/.

GTEC Public Relations Contact:

Joylyn Tanner
PR Manager
jtanner@techweb.com

Stay Connected